Super Bowl Commercials :: essays research papers

Super Bowl advertising What really working? Introduction. 1. Introduction. Once a year almost the entire U.S. population sits knock down to watch the same program, the Super Bowl. But they are also nonice scores of brand new commercializeds. The commercials they are observance are produced by the best and the brightest in the business using immense amounts of m aney. At a record average of $2.2 million dollars per 30-second spot, 25 percent more than 1999 commercial spots, each commercial is very special or at least should be.( ) Research shows that Super bowl commercials are recalled at more than manifold the rate of commercials run during "normal" prime time programming. ( ) And with 58 commercials scheduled, its heavy to be special, creative, and original. It would be a colossal waste of money, after all, if viewers turned sponsors shill time into opportunities for refrigerator runs and bathroom breaks. The Superbowl ads damage $ one hundred sixty-five million do llars to make and then display. ( ) ABC estimated 130,745,000 people watched the game, making it the fifth-biggest audience for any TV telecast. 1999s Super bowl game, broadcast by Fox, was watched by 127.5 million. ( ) Commercials aired during the Super Bowl can generate almost as much attention as the football itself. If the game fails to be comparative early on, there can be significant fall finish up in viewers. Advertisers whose commercials air in the fourth quarter of a asymmetrical game can take as much of beating as the losing team. The reverse also can be true, however. If the game is close, no one leave behind be going anywhere and more people will view the commercials. Purpose for the study. The purpose of this study is to determine whether or not it is financially feasible for Super Bowl advertisers to abide high cost commercials spots shown during the prime time. The Super Bowl telecast typically attracts the biggest TV audience of the year and it has become a sho wcase for advertising as well, allowing the network that carries it to charge seemingly endlessly escalating prices. To millions of people, half the fun of watching the Super Bowl is the commercials. But do people really pay attention to what is advertised or do they just watch the commercials to dislodge out if they are funny? The study will focus on audiences retention, and advertising effectiveness. This study will be a valuable instrument for companies that wish to advertise during future Super bowl events.