Corporate Social Responsibility Essay

In general, Corporate Social function can be draw as an approach by which a company* recognises that its activities have a wider impact on the society in which it operates and that developments in society in turn impact on its ability to pursue its business successfully. * actively manages the economic, social, environmental and military man rights impact of its activities across the world, basing these on principles which reflect world-wide values, reaping benefits both for its own operations and reputation as well as for the communities in which it operates. * seeks to achieve these benefits by working closely with other groups and organisations topical anesthetic communities, civil society, other businesses and home and host governments.Corporate Social Responsibility (CSR) has been a critical part of the Sunway assort for the past three decades. Sunway multitude company is matchless that instils and celebrates the culture of giving to society. The Group recognises the si gnificance of exploitation and harnessing human capital excellence in driving the development and egression of the company, the community and our country. Winning the Anugerah PMCSR is a form of encouragement for The Group as it has truly brought CSR to an entirely new level.Sunway Group also has been recognised for spectacular achievements in CSR. The Sunway Groups CSR programmes are wide-spread and aim to protect and erect human capital excellence above and beyond the company. In enhancing human capital excellence through education, if I the director of Sunway Group, I would lend oneself the programmes which is * Raising the level and standards of education in the country * Providing for the less aureate members of the community. * Growing a healthy and sustainable knowledge-based workforce in Malaysia.The corporeal social responsibility that Sunway Group provided are 1) The Jeffrey Cheah FoundationThe Sunway Education self-reliance Fund was established in March 1997 for t he purpose of managing and administering surpluses from the institutions for the benefit of students be it for reinvestment into the institutions or for the disimbursement of scholarships and research grants. The Jeffrey Cheah Foundation was formed to perpetuate and crystallise the pot of a credible vehicle that will serve the cause of delivery good and quality education to the nation. Shares are transferred under the Sunway Education intrust into this Foundation where they will be held for perpetuity and can never be sold. Total profits from the Sunway University College and 70% of the profits from the Monash University Sunway Campus are ploughed anchor into activities to deliver higher quality education, to grow research capabilities and for the upgrading of facilities. From January to June 2010, more than RM4 trillion worth of scholarships were given out.2) The Public School Adoption & damages classThe Sunway Group has contributed to primary and secondary-level educatio n schools over the last few years. Some of these projects have involved direct and active participation in restoration works, where the Group has dedicated consultancy, labour and construction resources into the refurbishment projects. In recent years, slightly RM3 million was contributed to schools such as SMK Bandar Sunway, SCK Chee Wen, SMK Klang Convent, the Gunung Hijau Primary School, SRK Bandar Sunway and SMJK Yuk Choy, Ipoh. To date, summarize contributions to public schools add up to RM10 million.3) The Job Placement platformRecognising that every(prenominal) person deserves a chance to feel a sense of belong and purpose in society, the Sunway Group runs a Job Placement Programme endorsed by the Ministry of Education, Malaysia. Special needs students from the Sunway sponsored SMK Bandar Sunway are trained on fundamental work-related skills and ethics. Upon graduating, these students are presented with certificates of accomplishment to seek employment, where they are ab le to progress as independent members of societys workforce. To date, the five-year old programme has helped a append of 58 special needs students. In 2010, the fifth batch of 10 students commenced their job placement at Sunways subsidiaries starting March 2010, and two were hired under the years Job Placement programme.4) CSR bowlBesides fostering education and life skills from an intellectual perspective, Sunway also embarks on education and skills in the physical sporting arena. This programme is for those aged mingled with 14 and 22, and endeavours to train participants in the physical recreational sport of roll roll training consists of one hour per week at the Sunway pyramid Bowl for a total consecutive duration of 23 sessions. at that place are about 30 students in this programme who attended the Bowling Tournament 2010 on 21st September. To date the Sunway Group has trained about 150 special students.5) The New Straits Times (NST) School Sponsorship ProgrammeThe progra mme was launched in August 2005 with the aim of bridging the urban-rural gap among the student world with regards to English language acquisition, information access and skills development. The group identified seven-spot schools under Sunways CSR programme to receive complimentary copies of the NST everyday for one year commencing May 2010. The identified schools are SJK (C) Gunung Hijau, SMK Bandar Sunway, SRK Bandar Sunway, SMK Convent Klang, SRK Convent Klang, SJK (C) Chee Wen, Subang and SMK Tambun, Ipoh. Other CSR initiatives undertaken by the Sunway Group include the Tan Sri Jeffrey Cheah Distinguished Speaker Series and the Sunway Medical sum of money Public Health Forums. The Sunway Group reaches out to people at diverse levels of society through its CSR activities and aims to enhance the learning experience in the schoolroom and beyond. The Group hopes to improve the standard of education, quality of life and ultimately parting a positive change in turning Malaysia in to a high-income nation.